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Cookie Notice

This cookie policy applies to the present website of the Flender company mentioned in the imprint.

Status: September 2021

This website uses cookies. Cookies are small files containing certain information that are stored on your device. Cookies are served either by Flender GmbH („Flender“) – so-called “first party cookies” – or by third parties providing services to Flender; such cookies are referred to as “third party cookies”.

Cookies are necessary to provide certain functionalities on a website, e.g. to maintain a language choice made by a user. Moreover, cookies enable the respective issuer (Flender or a third party) to recognize that the website was previously called up by a certain end device, allowing the identification of returning visitors (or rather their end devices) and gathering information about their usage of the website and their presumed interests.
This information is used to improve the website and to deliver relevant advertisement for Flender products and services on the website as well as on third party sites.

Cookies can be assigned to four categories, depending on their function and intended purpose: strictly necessary cookies, performance cookies, functionality cookies, and marketing cookies.

Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the website and use its features, such as setting your privacy preferences, logging in or filling in forms. Without these cookies, services requested through usage of our website cannot be properly provided.

Strictly necessary cookies do not require consent from the user under applicable law. You may configure your web browser to block strictly necessary cookies, but you might then not be able to use the website’s functionalities as intended.

To the extent that information processed in connection with strictly necessary cookies should qualify as personal data in a given case, the legal ground for that processing is Flender’ legitimate interest to operate the website.

Performance Cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and how visitors move around the site. They help us to improve the user friendliness of a website and therefore enhance the user’s experience.

Further information collected by performance cookies may include e.g.: internet browser and operating system used, the domain name of the website which you previously visited, the number of visits, average duration of visit, and pages called up.

The information collected by these cookies is aggregated and can normally not be linked to a specific natural person. To the extent that information processed in connection with performance cookies should, in a given case, qualify as personal data, the legal ground for that processing is the user’s consent.

Functionality Cookies

These cookies allow the website to remember choices you make or information you enter (such as your username, language or the region you are in) and provide enhanced, more personal features. They are also used to enable requested functions such as playing videos.

To the extent that information processed in connection with functionality cookies should, in a given case, qualify as personal data, the legal ground for that processing is the user’s consent.

Marketing Cookies

Marketing cookies (also referred to as targeting or advertising cookies) are used to deliver adverts on third party websites more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign.

Legal basis for the processing of personal data in connection with marketing cookies (if any) is the user’s consent.

You may find detailed information about the different cookies (e.g. purpose of the cookie and recipient of the information collected by the cookie) here:

Cookie list


A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as setting your privacy preferences, logging in or filling in forms. Without these cookies, services requested through usage of our website cannot be properly provided. Strictly necessary cookies do not require consent from the user under applicable law. You may configure your web browser to block strictly necessary cookies, but you might then not be able to use the website’s functionalities as intended.

Cookie HostCookiesCookies usedLifespanDescription
flender.comJSESSIONID 1st PartySessionSession cookie, assigns an anonymized ID (session ID) to the browser for the duration of the visit in order to bundle several related requests to the server and assign them to one session.
flender.comacceleratorSecureGUID1st PartySessionUser session cookie for login
flender.comanonymous-consents365 dSessionConsent information of anonymous users
flender.com1st PartySessionSaves the context path of the store

Performance cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and how visitors move around the site. They help us to improve the user friendliness of a website and therefore enhance the user’s experience.

Cookie HostCookiesCookies usedLifespanDescription
flender.com_pk_id, _pk_ses1st Party28 d, 30 minThis cookie is used to collect anonymous statistics about website usage. The cookie does not contain any personal data and is used solely for website analysis.

Functionality cookies

These cookies allow the website to remember choices you make or information you enter (such as your username, language or the region you are in) and provide enhanced, more personal features. They are also used to enable requested functions such as playing videos.

Cookie HostCookiesCookies usedLifespanDescription
flender.com_pk_id, _pk_ses1st Party28 d, 30 minThis cookie is used to collect anonymous statistics about website usage. The cookie does not contain any personal data and is used solely for website analysis.
flender.comprofile.tracking.pause, ASMcollapseBtn1st PartySessionAssisted Service Module (ASM) Setting
flender.commd-cart1st Party365 deCommerce cookie, it contains the GUID of the session cart for anonymous users and is needed for cart restoration.
flender.comcookie-notification1st Party365 dConsent information of anonymous users
linkedin.comlang, bcookie, bscookie, lidc, li_gc, UserMatchHistory, AnalyticsSyncHistory3rd PartySession, 28 dUsed by the social networking service for tracking the usage of embedded services.

Marketing Cookies

Marketing cookies (also referred to as targeting or advertising cookies) are used to deliver adverts on third party websites more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign.

Cookie HostCookiesCookies usedLifespanDescription
google.comNID, CONSENT, 1P_JAR3rd Party6 monID, about which stores the user's preferred settings and other information, is used for map view and bot prevention.
google.com_gac_[Property-ID], _gcl_[Property-ID]3rd Party90 dCookies for use in the Analytics of the campaign information.
youtube.comGPS, VISITOR_INFO1_LIVE, YSC3rd Party30 min, 180 d, SessionRegisters a unique ID on mobile devices to enable tracking based on geographic GPS location, estimate user bandwidth on pages with embedded videos, and a unique ID to keep statistics of videos the user has watched.
pardot.comvisitor_id[id], visitor_id[id]-hash, lpv[id]3rd Party365 d, 30 minTracking cookie that is set on website visitors. LPV cookie causes tracking not to distinguish multiple page views to a single asset during a 30-minute session.
flender.comvisitor_id[id], visitor_id[id]-hash1st Party365 d

Tracking cookie that is set on website visitors.

flender.com_uetsid,
_uetvid
1st Party390 dUsed by Microsoft Bing Ads to store and track visits across websites.
bing.com MUID3rd Party390 dIdentifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.